Amazon is testing an artificial intelligence tool allowing sellers to generate product descriptions and other listing information.
Amazon is one of many companies expanding into generative AI. Other e-commerce brands, such as Shopify, have already launched artificial intelligence tools that can create product descriptions. Third-party startups also provide such services, although they lack the native integration of first-party platforms. Whatever they use, online sellers now have a number of options available to them to make their work more efficient.
While artificial intelligence is seeing broad integration across multiple industries, adoption has remained notably slow for such a disruptive innovation. The complete applications of artificial intelligence are still being determined as both new use cases and limitations are discovered. The uncertainty of what the technology can do, mixed with broader anxieties over workforce reductions and even privacy invasions, is likely causing some would-be proponents to hesitate.
However, while there are certainly consequences for widespread AI use that need closer inspection, the severity of these issues differs between groups. The possibility of technology replacing human employees is a genuine concern for employees of big corporations with massive labor bills: but small businesses tend to focus less on cost-savings and more on earnings. Mara Reiff, chief data officer at Freshbooks, recently told ASBN that entrepreneurs are more interested in using AI to augment their operations and boost productivity. “It’s about welcoming it into your environment and figuring out how it can make you better,” she explained. Artificial intelligence offers massive advantages for startups that may be less applicable to larger brands. Since many Amazon sellers are small businesses themselves, AI-generated product descriptions are likely to be extremely beneficial and may even become standard.