Do you know what your small business’s superpower is? As a small business owner, it is crucial to be as effective and impactive as possible to stand out against your competitors. On this episode of The Small Business Show, host Jim Fitzpatrick is joined by Adam Mendler, host and creator of the “Thirty Minute Mentors” podcast to discuss how entrepreneurs can be effective in their endeavors. Mendler has been feature in media outlets such as Forbes, Huffington Post and Business Insider.
Mendler begins by explaining the responsibility entrepreneurs have of keeping things positive in their organizations, and why optimism is key for effective small business leadership. “It’s really on you as a leader to ensure that…you’re keeping things positive, you’re keeping things going in a way that are allowing people to push in the right direction. So first and foremost its on you as the leader of the business to set the tone, to ensure that the culture in your organization is positive, to ensure that everyone wants to be there…every single day.” Productivity and energy need to start at the top, he concludes.
Small business owners have three distinct shareholder groups. “You have your employees, you have your customers, you have your investors,” explains Mendler. “They’re all critically important, you have to ensure that they’re each happy, that they’re each fulfilled.” However, while it is up to the manager to keep their team’s spirit up, effective small business leadership requires engaged employees. Productivity requires all hands on deck, he notes, and those who simply do not produce may need to be sent elsewhere.
During COVID, many small businesses shifted to virtual communication. However, now that the pandemic has ended, business interactions are returning to the office. “There’s definitely a place for virtual,” notes Mendler. “But in life it’s all about meeting in person, speaking in person…” Small business leaders should begin to prioritize meeting in-person once more, so that they can lead as effectively as possible.