Small Business ShowsThe Small Business ShowUsing social media to explore what makes your company unique – Ellie...

Using social media to explore what makes your company unique – Ellie Diop

Welcome to another episode of The Small Business Show. Today, Ellie Diop, the Founder of Ellie Talks Money and the CEO and Founder of Ellievated Academy, joins us to dive into the dynamic world of social media.

Following a start in sales and customer retention, Diops’ professional career moved to sales management, training, and leadership development. She fell in love with the “Art of Leadership” while serving as the Head of Sales for a start-up in her most recent position, and she experienced firsthand the beneficial effects of effective leadership on an organization’s performance. 

Key Takeaways

1. Even though social media might be overwhelming, Ellie advises business owners to begin with one or two social media channels. This will lessen the stress caused by attempting to utilize every social platform. For example, if you start with Instagram, pair it with TikTok since they have similar layouts. 

2. As business owners, Diop advises you to create content that would educate potential clients on what your business can do for them. 

3. Ellie asserts, “Video marketing is so powerful because it allows you to be relatable and human, which creates early on trust that will ultimately lead to the expansion of your business.” 

4. Reels are the most critical aspect of creating content on social media. Diop explains that three out of five posts should be reels or videos. 

5. Getting leads, such as emails on your email list, is one of the initial objectives for businesses to concentrate on when utilizing social media platforms. 

6. Offer free tools or resources to attract more leads because, generally speaking, the more email addresses you have, the more revenue you may produce. 

“Building a friendship with your followers leads to sales.” – Ellie Diop

Did you know? ASBN America’s Small Business Network is now available to stream in over 70 million broadcasting households for users with Roku, Firestick, AppleTV, and mobile Android [download] and Apple IOS [download] devices.

ASBN Small Business NetworkASBN, from startup to success, we are your go-to resource for small business news, expert advice, information, and event coverage.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest business news know-how from ASBN.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for ASBN. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles