Small Business ShowsThe Small Business ShowHow LinkedIn uses generative AI to increase productivity – Greg Willis

How LinkedIn uses generative AI to increase productivity – Greg Willis

Hiring and recruitment have been a pain point for many business owners for the last few years. But with the help of AI, LinkedIn can do a lot of the heavy lifting, helping you find the right person for the job. On today’s episode of The Small Business Show, we’re joined by Greg Willis, the General Manager and Head of Digital Sales at LinkedIn. Willis explores the benefits of generative AI and some of its limitations for business owners.

Greg Willis is the general manager and head of sales for LinkedIn Marketing Solutions, which leads in assisting other B2B advertising companies in delivering the right message to the right targeted audience on a secure and reliable platform.

Key Takeaways:

1. Artificial intelligence will help brands discover new ways to tell their marketing stories and improve performance. 

2. By embedding businesses to focus more on impactful work, generative AI will deliver nearly $16 trillion in productivity by 2030. 

3. LinkedIn’s talent solutions aid recruiters in finding the right candidate faster and allow better connections to be established through its AI Copy Suggestions for marketers. 

4. 56% of all marketers globally are interested in using AI to help create more content in less time. 

5. Processes like AI, automation, advertising, and marketing can free up time for employees to focus on tasks that require human or personalized interactions. 

6. 49% of workers are worried AI will replace their jobs. At the same time, 70% would delegate more work to an AI to lessen their workload.

"The quick rise in generative solutions kick-started a wave of headlines that AI would replace human jobs, But that couldn't be further from the truth."

ASBN Small Business NetworkASBN, from startup to success, we are your go-to resource for small business news, expert advice, information, and event coverage.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest business news know-how from ASBN.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for ASBN. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles