Digital advertising is continuing to reach greater heights by the day. And with innovation climbing, it is becoming easier to reach targeted audiences across digital platforms. One company is going over and above with their innovation to reach their customers on all digital platforms faster, smarter, and in a more effective fashion. Here with us today is CMO of Comcast Advertising, Maria Weaver.
In order to simplify or demystify digital advertising, Maria says it begins with education. Especially educating small business owners about what the new tools of TV are. TV feels big and overwhelming. A lot of small business owners don’t know that their ads can be geo-targeted to select audiences. So, effectv provides economical and efficient solutions to help small businesses identify their target audiences, and reach them successfully.
To find out more about effectv and the benefits of digital advertising for your small business, be sure to watch the full interview above.
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This has been a JBF Business Media production.