The Atlanta Small Business Show on CBS: Episode 4 – [03.16.19]

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On this week’s episode of the Atlanta Small Business Show, we spoke to business consultant and author Jon Gordon about positivity in the workplace. Best-selling author Joseph Michelli then gave advice in this week’s Advice From the Pro’s segment. We then talked to Karen Leland, best-selling author and president of Sterling Marketing Group, about building your business’s brand strategy. Ted Jenkin then invited Lee Heisman, CEO of Atlanta based IT company Savant, on the Atlanta Small Business Profile to discuss the services an IT company provides and what it takes to launch and flourish a service-based business. We rounded out the show by interviewing Kendrick Shope, creator and CEO of Authentic Selling. Kendrick came on to explain how you can improve your approach to sales to see your profits skyrocket.

Positive Leadership: How to Increase Efficiency, Collaboration, and Fulfillment From the Top Down – Jon Gordon, Business Consultant & Author
According to a report from the World Economic Forum, workplace positivity increases when employees are given increased flexibility in their responsibilities. A positive environment encourages employees to perform better and more efficiently while also receiving support from coworkers. We spoke to Jon Gordon, business consultant, and author of 9 business books including The Power of a Positive Team, Jon’s latest guide to the principles and practices that build great teams. Watch Now

storytellingHow Storytelling Can Lay the Foundation for a Successful Brand – Joseph Michelli, Customer Experience Expert
On this segment of Advice From the Pros, customer experience expert and best-selling author, Joseph Michelli discusses how storytelling can effectively engage your customer, and lay the foundation for a successful brand. Watch Now

Brand Mapping Strategies: The Seven Core Elements of a Powerful Business – Karen Leland, Sterling Marketing Group
If you’re a first-time entrepreneur, you might think of company branding as a logo, website, or product packaging. Others think of branding as a slogan or mantra, and while all of these are important marketing tools, they’re just the tip of the iceberg. Here to give us a comprehensive look inside building your business’s brand strategy is Karen Leland, president of Sterling Marketing Group, branding expert, and best-selling author of nine business books. Karen has worked in over 50 countries with clients like Apple, Google, and AT&T and has been featured on CNN, Bloomberg, and Oprah. Watch Now

Atlanta Small Business Profile – Lee Heisman, CEO of Savant
On this week’s episode of Atlanta Small Business Profile, Ted Jenkin welcomes Lee Heisman, CEO of Atlanta based IT company, Savant. Ted and Lee discuss the services an IT company provides, what it takes to launch and flourish a service-based business, and the biggest mistake Lee believes entrepreneurs make when starting their business. Watch Now

Authentic Selling: How Kendrick Shope Built This Internationally Recognized Sales Process
While a great product or service is the foundation of any business, a clear sales strategy is crucial to your growth and success in a competitive marketplace. Here to tell us how you can improve your approach to sales and see your profits skyrocket, is Kendrick Shope, creator and CEO of Authentic Selling. Kendrick has been recognized by Forbes as a leading sales coach in 2016 and spent 17 years as a top performing Fortune 500 sales rep. Watch Now

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This has been a JBF Business Media production.