Small BusinessSmall Business NewsGoogle Bard updates: what small business owners need to know

Google Bard updates: what small business owners need to know

Google unveiled a more user-friendly version of Bard, its artificial intelligence (AI) chatbot, enabling users to access real-time data from various Google apps and to fact-check it.

The biggest names in technology see AI as both a new field for competition and an opportunity to revitalize the core brands that power their companies, like Microsoft Windows and Google Search. Microsoft has been integrating AI helpers into its apps and products all year. But on September 21, the business unveiled a new strategy to combine them into a single Microsoft Copilot that would integrate information from several apps and data sources and have professional and consumer uses.

Previously, Bard could assist with drafting essays or organizing a friend’s baby shower using Google’s large language model, an AI machine trained on massive amounts of data. But from now on, Bard will also utilize data from Google’s other services. Furthermore, Bard will now, by default, pull information from YouTube, Google Maps, Flights, and Hotels, thanks to the new extensions.

Additionally, users can link Google Drive, Docs, and Gmail to Bard so that the program can analyze and manage their personal data. For instance, the tool may assist with a search like “Find the most recent lease agreement from my Drive and check how much the security deposit was,” according to Google.

On the other hand, users may always remove the tool’s access to their information.  According to the company, the personal Google Workspace data also won’t be used to train Bard or for individualized advertising.

Bard is also introducing a “double-check” button that will allow users to assess the accuracy of its responses. When a user hits the button, specific passages in Bard’s reply will be underlined to demonstrate where Google Search results agree or disagree with Bard’s statement. The double-check capability is intended to combat a problem with AI known as “hallucinations,” in which an AI tool confidently makes a claim that sounds true but is not supported by evidence.

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for ASBN. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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