The role of brand awareness in scaling a successful business — Michael Gargiulo |

Welcome to another episode of The Roadmap with host Lee Heisman. On today’s show, we’re joined by Michael Gargiulo, CEO of Gargiulo shares his insights into the power of brand awareness in scaling a business, and the critical role networking plays in becoming a better entrepreneur.

Key Takeaways

1. Gargiulo emphasizes the critical role of VPNs (Virtual Private Networks) in protecting internet connections, especially when using public Wi-Fi networks like those in hotels. He highlights how VPNs encrypt data, ensuring privacy and security online.

2. Gargiulo’s strategic acquisition of the domain name for a million dollars underscored the value of premium domain names in branding and online presence. This investment has paid off in establishing authority and attracting global users.

3. not only provides VPN services but also offers brand protection services, including domain acquisition and management. Gargiulo’s personal experience with domain transfers showcases the importance of brand identity and security online.

4. Despite his young age, Gargiulo has achieved significant success as a tech entrepreneur, being recognized by Forbes and Atlanta’s tech community. His contributions to Forbes and involvement in entrepreneurial networks like Cliffco highlight his leadership and expertise.

5. Gargiulo attributes his ability to manage businesses while traveling extensively to having a great team and effective delegation. He emphasizes the importance of empowering teams and delegating tasks to ensure business continuity and growth.

"So what I realized over the last two years in particular is I was in the way a lot. And many of our entrepreneurs watching may also recognize this to an extent, but delegation is so powerful." — Michael Gargiulo

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