Do you know what it takes to make it to the next level? Laura Casselman, CEO of JV-Zoo, Co-Founder of Vida-street, and Wall Street Journal Best Selling Author, joins us on today’s episode of The Small Business Show. Laura’s newest book, “Trust Your Increments: How Small, Consistent Steps Can Lead to Massive Success,” is a clear reminder that success doesn’t happen overnight.
Laura Casselman is the co-founder of Vidastreet LLC and the CEO of JVZoo. She is a pioneer in digital marketing, with almost two decades of hands-on experience in competitive market conditions, successfully increasing sales and revenue, enhancing customer service, and aggressively controlling expenses. Given that she was making the same mistake, she felt compelled to offer her consulting clients business advice in one central location. However, following the response from her friends and family, she realized that she needed to share her experience regarding the challenges women face when attempting to climb the corporate ladder and how to manage it while remaining positive.
Key Takeaways:
1. Casselman thinks that everybody can succeed. “Nothing about me is unique or special,” she claims, “but I am great at making plans, deconstructing them, and working toward them daily.”
2. She describes her book’s 15 steps to success as the essential 15 pieces of advice on the key business precautions that support your protection. Let’s take the scenario where you start a business with your best friend. These steps enable you to have a plan for action in case your financial situation, your relationship’s dynamics, or your desires change.
3. Readers should walk away from the book believing in themselves and knowing how to execute on their own.
4. It’s imperative to hone in on what you want to achieve. Casselman believes, “Don’t be broad, but narrow down what you desire and be specific. Then, only work towards the next steps.
5. 95% of winning is done by 5% of the participants. The only thing the 5% share is: a winning mentality.
“Success is personal, you have the ability to define it.” – Laura Classeman
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