When it comes to establishing a business, many owners overlook naming it. Naming is a process that is essential to your business’ success, especially with the future in mind.
On this episode of The Atlanta Small Business Show, Brad Flowers, co-founder of Bullhorn and author of The Naming Book: 5 Steps to Creating Brand and Product Names that Sell, is here to go in depth with us about naming a business as well as the importance of branding.
Advertising and marketing masters have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business―and it needs to stand out.
In The Naming Book, presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything.
Tune-in to hear more from Brad and let us know what you think in the comments section below.
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