ASBN is on-location at the U.S. Chamber of Commerce: Small Business Series. In today’s show, we take a look at our conversation with Hailley Griffis, Head of Public Relations for Buffer, an intuitive, streamlined social media management platform. We discussed the importance of leveraging social media marketing, increasing engagement, and the strategies business owners should try today.
Hailley also shares with us some of her points from her keynote speaker presentation at the Small Business Series. She advises that businesses pick only two to three social networks that they can be very involved in and have a solid social presence on. She says that too often businesses try to have a platform on every single social network, and this is a mistake because not every social network is going to be built for the specific platform and audience that a business is looking for.
Additionally, Hailley says that businesses should focus on education and entertainment on their social media pages rather than sales. If you are constantly going on social media to ask your customers to buy your products no one is going to engage with you. You have to make sure you are bringing something of value to the conversation on social media, and aiming to educate and entertain is the most effective way to do this.
To learn more about Hailley and her presentation at the Small Business Series check out our full interview above.
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