While a mailing list may seem a little dated, it’s actually a fantastic marketing tool. People still check their email on a regular basis and it can be the best way to tell users about a new sale or discount you’re offering. Building a large mailing list that caters to your niche will increase your potential to sell your product. If you don’t have a very big mailing list and are unsure of how to get people to sign-up, utilize the following tips.
Make Sign-Up Forms Prominent
Keep It Simple
Many people will bow out of signing up for a mailing list if you require too much information. Don’t force people to fill out ten lines of personal info just to be added to your mailing list. Keep it simple and only ask the most basic information that you need. Usually, a name and email address will suffice. It should be as easy as possible to become a subscriber to your mailing list.
Related: How to Get People to Subscribe to Your Mailing List
Offer Incentives
Invite on Social Media
Don’t just have a mailing list sign up form on your website. You will gain the most subscribers if you are also asking your followers on social media to add themselves to your mailing list. You can incentivize your followers the same way you do on your website and link them directly to a mailing list sign-up page. Always utilize your social media pages when trying to add mailing list subscribers.
Related: The First 7 Steps to Starting Your Online Business
Ask Followers to Share
Ask your current mailing list subscribers to share your sign-up link. One of the best ways to spread the word is on social media. Offer an incentive for your followers to share the link to your mailing list on their own social media pages. Again, a raffle can be an awesome way to incentivize your users to share your link. You want as many eyes on your sign-up page as possible.
Don’t ignore mailing list marketing. Your mailing list is an extremely important asset to your company, so put in the appropriate amount of time and effort to gain subscribers.
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