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Brandi Marcene

Brandi Marcene
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Brandi Marcene is a contributing writer and investigative journalist for ASBN. Over the years, her writing has been published by several Fortune 500 companies, including Dell, Haute, Audemars Piguet, and Harry Winston.
Small business owner researching embedded finance

How small business owners are leveraging embedded finance to achieve their...

Brandi Marcene - 0
The foundation of all successful product ideas is understanding the needs and wants of your target audience.

How to come up with unique product ideas for your small...

Brandi Marcene - 0
In the dynamic world of eCommerce, SMB owners must prioritize fraud prevention to protect their businesses and customers.

4 eCommerce fraud prevention strategies SMB owners should consider

Brandi Marcene - 0
By adopting a data-driven marketing approach, you are more likely to gain a better understanding of who your target market is.

Data-driven marketing: the key to getting to know your customer

Brandi Marcene - 0
The Minimalist Entrepreneur challenges the norms and conventions, celebrating simplicity as the true north on the entrepreneurial compass.

Small business book of the week: The Minimalist Entrepreneur

Brandi Marcene - 0
Competency-based interviews are now the norm for everything from entry-level to executive positions. Here's how to conduct one.

The benefits of conducting competency-based interviews

Brandi Marcene - 0
LinkedIn

How to effectively use LinkedIn for networking your small business

Brandi Marcene - 0
Artificial intelligence (AI) in small business: balancing technology advancements with human creativity and job security.

AI and employment: navigating technology to amplify productivity

Brandi Marcene - 0
business relationship

Business relationship ‘break-ups’: when and how to do them professionally

Brandi Marcene - 0
Mishandling a PR crisis can amplify its negative impact and potentially causing long-term damage to your brand reputation.

PR crisis prevention: safeguarding your SMB and its reputation

Brandi Marcene - 0
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