On this week’s episode of the Atlanta Small Business Profile, host and small business expert Ted Jenkin talks with Matt Lowe, Co-founder and CEO of Swift Straw. Swift Straw is a contemporary landscaping company that specializes in disrupting the pine straw industry. For many years, everyone thought that pine straw had to be baled and it could not be mechanically harvested and packaged due to the complexity of maneuvering equipment through pine forests.
However, the team at Swift Straw has created a revolutionary product called Quick Straw. Instead of hauling uncovered, messy bales of pine straw, Swift Straw developed a way to compress two bales of pine straw into one convenient and manageable package. Historically, pine straw is raked by hand, put into a wooden box, and tied with string. This leads to transportation difficulties, and consumers take issue with the mess it leaves in cars. Quick Straw is the answer to these problems.
To find out more about Matt and Swift Straw, be sure to watch the entire interview above.
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