Instacart is offering small businesses free deliveries and 2% cash back until October 31, 2023.
By creating a business account, companies can earn 2% credit on purchases over $250 and take advantage of Instacart+’s $0 delivery fee on orders over $35. Eligible small businesses must be new to the platform and sign up for an Instacart+ account, which costs $99 annually after the first complimentary year. Andrew Nodes, vice president of business and supply chains at Instacart, explained that the brand has already helped entrepreneurs through the creation of the business account, a service that launched earlier this year and includes benefits such as access to bulk orders and features such as auto-ordering. “We’re now taking it a step further by offering free Instacart+ to small businesses in the U.S. and Canada – creating more ways for businesses to save time and money so they can focus on serving their customers.”
Small businesses have proven to be exceptionally susceptible to labor shortages and supply chain disruptions. Employees, managers and owners often possess or share multiple duties to make up for a lack of manpower. Reductions in the workforce make it more difficult for the remaining staff to handle the extra work. Meanwhile, small businesses are often considered lower priority both as vendors and buyers, which results in favoritism for larger companies when supplies are constrained. Corporations have also gained notoriety for delaying payments to small businesses, a behavior that has left many entrepreneurs strapped for cash when they needed it most.
Budget-friendly and flexible services which allow small business teams to operate consistently without sacrificing manpower have seen increasing popularity since the COVID pandemic. Instacart is one such service, as are other ridesharing and food delivery platforms. Organizations and agencies such as the Small Business Administration and the U.S. Chamber of Commerce also provide vital funding, administrative assistance and education for smaller companies. Entrepreneurs should seek to leverage these resources where possible to protect themselves from economic headwinds. To sign up for an Instacart Business Account, visit their website here.