For many aspiring entrepreneurs, deciding on a business idea and moving forward with early-stage development can be challenging and time-consuming. However, investing in a mentor to advise and consult you during this planning phase could make all the difference. No one knows this better than our next guest Mike Gomez. Mike is the founder and president of Allegro Consulting, as well as a complex sales and growth strategies advisor to the Atlanta Tech Village.
- What is the fundamental human problem you set out to solve? Humans make buying decisions, not companies.
- What is your solution? Will it disrupt the competition?
- Are you different? Does your solution approach the problem in a significantly different way?
Next, Mike says, “start soda straw small”. When you look through a soda straw, your vision is narrowed and focused. This is a metaphor for your startup. When your startup has limited cash, resources, and people, you need to focus on a very narrow target market segment.
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