Start A BusinessFranchiseWhy Franchising Offers a Better Path to Business Ownership For Many Aspiring...

Why Franchising Offers a Better Path to Business Ownership For Many Aspiring Entrepreneurs – Jon Ostenson, FranBridge Consulting

Have you ever entertained the idea of starting your own business, but were fearful of the risks involved? You’re not the only one. However, franchised businesses offer aspiring entrepreneurs, a tested and proven business model with an often clearer path to success. Joining us today to discuss this further is Jon Ostenson, CEO of FranBridge Consulting, which represents 300 high-growth brands.

Ostenson is a franchise expert who specializes in the area of non-food franchising. In addition to consulting clients around the country, he is also the former President of an Inc. 500 franchise system, an acclaimed international speaker, and franchise author.

Ostenson says that while franchise businesses might not be suitable for everyone, he believes that, for many, franchising is a better path to business ownership. From day one, franchise owners are working towards profitability. They do not necessarily have to figure out how to become profitable or whether they can at all. Franchises give entrepreneurs a running start.

In the current economic climate, most brands that are instantly recognizable are sold out. So Ostenson and his team focus on working with emerging and upcoming brands to acquire territory and give them more hands-on experience. Franchising sales are predicted to be up over 40% this year, over pre-pandemic levels.

“We’re seeing an unprecedented renaissance in the amount of interest that people have. I think franchising was hot before COVID, and then COVID has caused a lot of people to question the path that they’re on. They say, ‘I’d like to have a little more control of my life and maybe it’s time to scratch that itch I’ve been having for a while.”’, says Ostenson.

While there is a lot of opportunity in the franchise market, competition is high, so Ostenson encourages anyone interested, to hit the ground running as soon as they can. To speak with Ostenson and his team, send over your inquiry to

Ostenson has brought in numerous franchise owners over the years who have by and large been successful. There are, of course, some who don’t make it. The franchisor does a lot of the leg-work, however, it’s up to the franchisee to understand the local market, hire and retain good staff, and make the tough calls. Those are the differentiators between average franchisees and the top performers.

To find out more, be sure to watch our complete interview with Jon Ostenson above and visit today.

The Atlanta Small Business Network, from start-up to success, we are your go-to resource for small business news, expert advice, information, and event coverage.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest business news know-how from Atlanta Small Business Network.

ASBN Newsroom
ASBN Newsroom
ASBN is your #1 resource for small business news, trends, and analysis.

Related Articles