Sublime Doughnuts founder Kamal Grant launches rebranded Magic Middles cookies

Zipdo, the No. 1 app for note-taking, forecasts substantial growth in the North American doughnut market, predicting it to soar to an impressive $9.7 billion by 2026. In our most recent installment of The Small Business Show, we are delighted to host Kamal Grant, the innovative Founder and Owner of Sublime Doughnut, who brings a wealth of expertise and insights to the thriving doughnut industry.

Grant’s passion for baking began when he joined the Navy. Later, he studied at the Culinary Institute of America in New York and started creating unique recipes. He is now the visionary force behind the innovative doughnut and bakeshop concept of Sublime Brands, embodying a profound passion for spreading joy through his culinary artistry.

Key Takeaways 

1. Over the last 15 years, Grant has embraced his entrepreneurial journey with the exceptional launch of Sublime doughnuts. At the Atlanta-based doughnut store, Grant has compiled 30 distinctive flavors, all transcending the buyer. 

2. In his quest for further success, Grant remembered an old-school cookie his grandmother used to make for him. A version of the Keebler Magic Middles brand had launched the shortbread cookie flavor, which became famous in a 1989 commercial. The brand followed it up with chocolate chip and peanut butter varieties in 1990. 

3. To extend his brand’s reach, Grant decided to rebrand the expired Magic Middles trademark and launch his own version of the cookie. Nevertheless, reintroducing a product to the market is a significant undertaking that requires a substantial amount of capital to cover labor, licensing, manufacturing, shipping, and other expenses related to restocking cookies.

4. Grant’s commitment to social impact shines through in his decision to allocate a portion of the proceeds from Magic Middles cookie sales to C.A.R.E. He firmly believes in the transformative power of empowering women to break the cycle of poverty, recognizing that such support can uplift whole communities. 

5. Ultimately, his dedication stems from a deep appreciation for the support women have provided him throughout his life, and he aims to reciprocate that support by leveraging his products to make a meaningful difference in women’s lives worldwide.

"Success ultimately comes to bringing high-quality products with unique variety" – Kamal Grant

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