On today’s episode of The Small Business Show, we’re joined by Carl Murawski, a licensed electrician and former mechanic who has transformed his hands-on trade expertise into a thriving social media presence and entrepreneurial platform. Murawski explains how he used his experience to educate, inspire, and connect with a growing audience while maintaining his full-time job in the trades.
Murawski identifies the gaps in trade-related information, ranging from career advice to practical equipment guidance. He asserts, “There were a lot of things I had to learn the hard way, which I found that people are eager to listen to.” He began producing videos to offer honest, actionable insights, filling a void for accessible and realistic trade guidance.
“Being master of your destiny, it takes a little bit of getting used to, but I think that it's ultimately the most fulfilling work you can do."
His content covers trade skills, career advice, and mentorship for those seeking to shift into hands-on work mid-career. Murawski relies on viewer feedback to refine each video, fostering a continuous dialogue with his audience that shapes his content strategy.
Beyond sharing skills, Murawski encourages tradespeople to embrace entrepreneurship. He emphasizes the importance of understanding one’s earning potential and taking calculated risks to achieve professional and financial growth. He envisions turning his content into a sustainable business that amplifies trade expertise and mentorship opportunities.
Promoting realistic expectations
Additionally, Murawski emphasizes the importance of mentorship and realistic guidance. He warns aspiring tradespeople about the challenges of the field while showcasing the rewards, aiming to prepare them for long-term success. He further values in-person engagement, such as trade shows and school visits, to complement his digital presence.
His audience often seeks guidance beyond technical skills, asking for career advice and personal life questions, which highlights the trust he has built. Murawski treats these interactions as opportunities to guide and support his followers responsibly.
Looking ahead, Murawski plans to expand his reach through speaking engagements, interviews with other tradespeople, and advocacy for dignity and professionalism in the trades. He hopes to inspire others to see their skills as a foundation for entrepreneurship and growth.
Murawski’s journey demonstrates how tradespeople can leverage social media to educate, mentor, and create entrepreneurial opportunities. His work shows that combining hands-on experience with digital strategy can elevate careers, influence industry standards, and empower the next generation of skilled professionals.
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