Small Business ShowsThe Small Business ShowAccelerating success: 3 essential components you can't afford to ignore – Matt...

Accelerating success: 3 essential components you can’t afford to ignore – Matt Easton | Easton University

Success in sales ultimately comes down to three things. On the latest episode of The Small Business Show, Matt Easton, Sales Coach, Consultant, and Founder of Easton University, breaks down these factors and highlights how business owners leverage them to excel in sales. 

Sales can be complex, but Easton makes it a whole lot easier, more predictable, less stressful, and more fun. Forget about making assumptions, experimenting, and the never-ending cycle of trying to figure everything out on your own. Instead, let Easton assist you in increasing sales by using a tried-and-true systematic approach to closing deals. 

Key Takeaways:

1. According to Easton, most salespeople fail in their endeavors because they do not follow the three-step component ladder to achieve success. The items on the ladder are: 

    • Your skill set,
    • Your belief system, and 
    • Your daily activities. 

2. Most entrepreneurs limit their belief system because it’s based on others’ negative experiences. Therefore, “It’s vital business owners take inventory of your current belief system,” says Easton.

3. Once entrepreneurs adjust their beliefs, they can concentrate on honing their skill set. Easton asserts there are 100 people who can help you with the tools and resources required to adjust your skills. Next, evaluate your daily activities that will work towards your next steps. 

4. Easton guarantees that all it takes for entrepreneurs to have a long and successful sales career is to alter their mindset, acquire new abilities, and move up the activity ladder. 

5. Easton claims entrepreneurs should put in writing the values they once bought into but no longer wish to subscribe to. “Make a list of the things you didn’t do that you need to start and the skills you need to improve.”

“If the ladder lacks steps or has one of its two support poles missing, it is impossible to climb.” – Matt Easton

Did you know? ASBN America’s Small Business Network is now available to stream in over 70 million broadcasting households for users with Roku, Firestick, AppleTV, and mobile Android [download] and Apple IOS [download] devices.

ASBN Small Business NetworkASBN, from startup to success, we are your go-to resource for small business news, expert advice, information, and event coverage.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest business news know-how from ASBN.

Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for ASBN. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

Related Articles