Do you want to work less? Experts say the key to profit is scaling your business. On today’s Small Business show, we’re pleased to welcome back entrepreneur, business strategist, sales expert, and best-selling author of UpLevel Now, Ursula Mentjes.
As a business owner, if you’re attempting to double sales while also trying to work less, then Mentjes urges you to get crystal clear on two things:
- What is the dollar amount? Mentjes claims that once you get the ideal number of whether you will double your 10,000-a-month business to 20,000, then “you need to get clear on what that number is to break it down.”
- By breaking it down now, you better understand what it will take to get you there, like asking yourself: “Do I need to hire twice as many clients, raise my prices, or do I need to change my marketing?
"A coach once said to me: 'Either do it, delegate it, or delete it." — Ursula Mentjes
In that, if you could scale to that number, you could work less. Mentjes says, “If you’re going to scale your business truly, you gotta hire.” With the economy in the world today, there lies severe fear in hiring, but Mentjes encourage business owners to avoid thinking about how much the hiring process will cost. The advancements in technology have aided in helping companies alleviate those costs simply by hiring a virtual assistant 10 hours a week. Mentjes suggests, “By delegating some of those smaller tasks off your plate, you’re able to double down on the revenue and start to work less.”
“The reality is, there is a fear behind hiring because there’s a fear of not having control,” asserts Mentjes. She then further explains that if you’re feeling stuck wondering what you should hand off to someone, start with a list of what you do daily. Then go back and examine your area of expertise, “then hand the rest off to someone else to remove it from your plate,” she adds. To reiterate: do it, delegate it, delete it!
Furthermore, Mentjes highlights, “We ladies specifically believe we can do it all.” Adding, “It’s just the way we’re socially conditioned.” However, that’s where the control lies. Therefore Mentjes encourages owners to shift their perspective. With her clients, she conducted a survey that resulted in her clients getting a two to three return on every dollar spent on the business when hiring. “Be intentional and learn to utilize modern technology like ChatGT to write job descriptions faster.” Implementing these tools will also allow owners to lose control and take one more thing off their plates.
Consistency is key
On the other hand, marketing can get confusing. So, “Start where you are,” encourages Mentjes. She adds, “When I started my business, I found three ways to market consistently.”
- Asking for referrals.
Those three factors helped her business go from a startup to making half a million dollars annually. By spending money on advertisements or postcards when the revenue was three, they found ways to market what they enjoyed and made them feel good. Mentjest suggests other businesses wanting to find consistent marketing techniques to do the same. She says, “Finding results is a long-term game. Being consistent is not a few weeks of trial and error; you must put in the work, so six months into it, you know the exact places to make adjustments.” Ultimately, “Don’t get discouraged,” she emphasizes.