It’s no secret that having a well-built professional website is crucial to the success of your business. It can help you impress potential customers, improve your brand reputation, and even make sales online. However, it’s not enough to simply have a good website in 2021. Your business also needs to have a mobile-friendly website.
Smartphones have become incredibly popular throughout the world. What’s more, consumers now demand the ability to buy from their favorite businesses from their smartphones. If your brand isn’t making it easy for consumers to use their website via their mobile devices, you’re losing out. Here are 5 reasons why a mobile-friendly website is essential for your business.
1. Smartphones Are Becoming More Popular
In the past, the need for a mobile-friendly website wasn’t as prominent. Mobile phones used to be too small to browse websites effectively and many people preferred to simply use their computer or laptop to browse the internet. However, as time goes on, mobile browsing is becoming increasingly popular.
A 2021 research report on mobile phone use from the Pew Research Center found that a whopping 95% of adults aged 18-49 now own a smartphone. Many of these use their smartphone to browse the internet and 15% rely solely on their smartphone to use the internet, as opposed to also using a computer or laptop.
As time goes on, these stats are likely to increase. Smartphones are becoming more and more effective for web browsing and many people prefer to use portable devices to visit their favorite online brands. If your business doesn’t keep up with this growing trend, then consumers using their portable devices won’t stay on your website for long and you could lose out on many potential customers.
One of the biggest perks of having a mobile-friendly website is that it can increase your sales significantly. With many people now browsing the web via their smartphones during their downtime, you’re much more likely to make a quick sale if these consumers can purchase something while using their mobile device.
For example, if a consumer wants to quickly make an online order while they’re on their lunch break, they’ll be much more likely to buy from a business that makes the whole ordering process smooth and efficient for mobile users. If your website is slow, clunky, and hard to navigate via a mobile device, they might end up abandoning your business altogether.
Implementing online shopping features isn’t difficult, either. There are many online shopping cart platforms out there that make it quick and easy to add online shopping features to your website. As long as you make your website efficient for smartphone users, you’ll have much more success in grabbing sales.
3. Mobile Marketing Is Highly Effective
Businesses are always looking for new ways to grab new customers. Content marketing can help build your Google presence whereas social media marketing is excellent for reaching a wider audience. Methods like referral marketing and email marketing are also highly effective. However, you should also be utilizing mobile marketing methods.
There are many ways you can market your brand to consumers via their mobile devices. For instance, many businesses now have handy apps that allow them to send push notifications to customers. You can also send out sales promotions via SMS marketing. Even social media and email marketing campaigns are often optimized for mobile users today.
With that said, these marketing efforts will go to waste if your website isn’t optimized for mobile users. If a consumer follows an exciting SMS notification about a flash sale but finds that your website is too hard to navigate via their iPhone or Android device, they’ll simply get frustrated and leave.
4. It Makes Your Business Look Modern
Brand reputation is extremely important for all kinds of businesses. If customers get a bad impression of your business, it can be very hard to turn their opinion around. Today, it’s more important than ever to keep up with the latest digital trends to ensure your business looks modern and professional. Having a mobile-friendly website is a big part of this.
If a consumer visits your website on their smartphone and finds it impossible to browse, they’ll instantly be put off by your business. This could make your business look outdated, inefficient, or simply ignorant of the needs of modern consumers.
In contrast, having a mobile-friendly website will instantly give them a different impression. If they visit your website and find that they can easily navigate it and even buy from you via their smartphone, you could quickly gain a new customer. If your mobile website is particularly fast and impressive, they’re even more likely to buy from you again and recommend your brand to their friends.
5. It Helps You Stay Ahead Of The Competition
When you’re running a business and trying to build a brand, staying ahead of your competition is essential. You should be keeping up with everything your competitors are doing to impress customers and trying to one-up them every time. This is another reason why having a mobile-friendly website is important.
If your competitors have mobile-friendly websites and you don’t, you could end up losing customers to them. All it takes is for one of your loyal customers to need to make a mobile purchase one time and find out that their business makes it easier. You’ll also lose out on many potential customers who decide to buy from your competitors instead.
Even if competing businesses don’t have a mobile-friendly website, you should be the first to jump on the trend. This can quickly make you the first choice in your field for consumers, so don’t wait around for one of your competitors to make the first move.
As more consumers are using their smartphones to make online purchases, it’s becoming more and more important to have a mobile-friendly website for your business or brand. It can improve your brand reputation, boost your sales, and even help you beat your competitors.
While it’s hard to build a mobile-friendly website yourself, there are plenty of professional web design services out there that can help. They can tailor your site to make it as efficient as possible for mobile users while simultaneously helping you improve your brand image and reputation.
Anna Delvillar is the editorial coordinator and a staff writer at ASBN. She graduated with a B.A. in English Composition from Georgia State University and has five years of experience developing content strategy and writing for automotive, tech, and small business media.
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