According to Forbes, a carefully thought-out social media plan has the potential to catapult your brand to reach new territories, attract new customers, and double your return on investment, but how many businesses are aware of their social media potential? Recently, we spoke with one of the top LinkedIn consultants and marketing strategists, Deborrah Ashley, aka “The LinkedIn Blackbelt”, who discusses the business benefits of having a strong LinkedIn profile. Deborrah is also the founder of Thirvoo Marketing, has closed millions of dollars worth of deals, and has been featured in Oprah Magazine, Black Enterprise, and The New York Times.
We kicked off the interview with Deborrah, by discussing her background in business, and what led her to become a LinkedIn consultant. She then discussed why it is important that every business has a strong company LinkedIn profile. She also tackled where businesses typically go wrong when using the platform, how to avoid these pitfalls, and why businesses should consider putting money behind their LinkedIn campaigns. Following that, Jim and Deborrah discussed some of the big trends in LinkedIn for 2019, and what business owners can expect for 2020.
Related: 10 Steps to Build a LinkedIn Company Page
To find out more about Deborrah Ashley, the “LinkedIn Blackbelt”, be sure to watch our entire interview above. And for even more great interviews and articles about LinkedIn strategy, click here!
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