Bill Harper

Bill Harper is the founder and CEO of wmHarper, his fourth strategic branding and advertising agency. Since 1998, he has developed brand strategies and creative campaigns for more than 300 companies worldwide, including CarFax, Delsey Luggage, Enterprise Rent-a-Car, EverBank, and Music & Arts. Harper is known for transforming consumer insights into breakthrough ideas that help brands dominate their categories and build powerful emotional connections with their audiences. His work has launched CarFax into the consumer market, positioned Delsey as North America’s leader in lightweight luggage, and contributed to Music & Arts’ $90 million sale to Guitar Center. With an unwavering belief that every brand has the potential to create contagious, market-shattering impact, Harper is passionate about helping leaders unlock their creative potential and bring purposeful ideas to life. He continues to champion bold thinking and authentic storytelling as the key to long-term brand success.