Imagine you had a coaching or consulting client who consistently failed to complete his or her tasks for the week. She couldn’t find the time to get her email opt-in page completed. She was too busy to write the next chapter of her book. She was working too hard and completely forgot to put together her webinar presentation.
It wouldn’t take long before you sat her down for a serious talk about the future of your coaching relationship—and her business. A coaching client such as that is a frustrating waste of time. Why, then, do you continue to accept these and other excuses from yourself? Why is your lack of business development allowed to continue, even when you know how important those tasks are to your future growth? Now, before you go thinking I’m being way too hard on you, know this: we all struggle with this very issue.
We all put our clients, our family, our friends, and even the neighbor we barely know before ourselves. But I’m giving you permission right now to stop doing that, and start treating yourself as the VIP you really are. It’s time to make your business growth a priority in this current crisis. Only by doing that will you be able to reach a larger audience, help more people, and achieve the goals you’ve set for yourself.
The simplest way to do this is to just make appointments with yourself . That hour or two you have free on Thursday afternoon? Don’t book a client call in that spot. Book yourself. Mark it on your calendar, and treat it as an unbreakable appointment, just as you would an appointment with a client or your doctor or your accountant.
Spend the time working on the things that are important to the continued growth of your business. Don’t push them aside for “later” or “after your client work is done.” Elevate yourself to VIP.
Felicia Phillips, Master Business Strategist
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