Why Video Marketing Works – Michelle Amarra, SCB Video TV Marketing

On this segment of Advice From the Pros, we look to Michelle Amarra, President at SCB Video TV Marketing for her expert opinion of why video marketing works better then other digital methods.


Michelle: Hey guys, this is Michelle from SCB Video TV Marketing, and this is your tip from the pro. We all know that video marketing is at an all time high, but why does video work? The number one reason why video works is because clients relate to the businesses that are purchasing from. People love to get to know the people that they’re doing business with, and video allows customers to get to know you better.

Another reason why video works is that Google loves video. I don’t know if you know this, but the websites that have a video on them, users sit on that site 89% longer, so using video on your website is definitely a key as well, and that’s your tip on video marketing.


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