David Busker, founder of Franchise Vision and author of Franchise Vision: Transform Your Future Through Franchise Ownership, says that research, due diligence, and professional guidance are essential for anyone considering franchise ownership. During today’s episode of The Small Business Show, Busker offers a step-by-step checklist to help prospective franchisees make informed decisions.
While franchise ownership is a popular path to entrepreneurship, not all opportunities are financially or operationally sound. Busker warns that rushing into a franchise can lead to costly mistakes. “There are thousands of franchises, but not all of them are good,” he said. “You have to do your due diligence and really dig in.”
To help prospective franchisees navigate the process, Busker outlines a series of essential steps for investigating and evaluating franchise opportunities before making a commitment.
The first step is reviewing the Franchise Disclosure Document (FDD), a federally mandated document provided by the franchisor. Key sections include initial fees, ongoing royalties, estimated initial investment, and financial performance representations. Busker recommends comparing multiple FDDs side-by-side to identify differences in fees, average unit volume, and overall financial outlook. While signing the FDD acknowledgement is required, it does not obligate candidates to purchase the franchise.
The second pillar of research is validation with current franchisees. Franchisors are limited in what they can disclose, so speaking with existing owners provides practical insight into performance, challenges, and operational realities. Busker notes that validation is critical to avoid surprises and select a franchise that aligns with personal goals.
Professional guidance is another key factor. Franchise agreements are typically strict and difficult to negotiate. Busker advises candidates to consult franchise-specific attorneys rather than general corporate lawyers. Attorneys can highlight unusual clauses, identify risks, and review termination terms.
Financing is crucial, with options such as SBA loans, Rollover for Business Startups (ROBS), and equipment loans. Brick-and-mortar franchises typically need signed leases before securing funding, whereas service-based brands may gain access to capital sooner. Busker highlights the importance of collaborating with professionals familiar with SBA regulations and approved franchise registries to manage possible delays.
Nevertheless, Busker emphasizes the importance of thorough research, careful review of financial documents, consulting franchisees, seeking professional advice, and planning financing early. He notes that proper preparation, expert input, and diligent assessment enhance the likelihood of long-term success in owning a franchise.
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