How SMBs can avoid scams this Valentine’s Day

As Valentine’s Day approaches, scammers are ramping up efforts to exploit heightened online activity, targeting not only consumers but also small and midsize businesses through romance fraud, phishing schemes, and fraudulent promotions.

Cybersecurity and payments experts say seasonal scams often spike during holidays tied to emotion or gifting, creating vulnerabilities for businesses that interact frequently with customers online or rely on digital payment systems. Small businesses, which often lack dedicated fraud teams, can be particularly exposed if employees and customers are not trained to spot warning signs.

Romance scams, where fraudsters pose as potential partners to gain trust and request money, gift cards, or sensitive information, remain a major threat. While these schemes often target individuals, businesses can become collateral damage when compromised accounts or stolen payment credentials are used in fraudulent transactions.

Phishing attempts disguised as promotional emails, delivery notifications, or romantic messages also rise during the season. Employees who click on malicious links or share credentials may inadvertently give scammers access to internal systems or financial accounts. Meanwhile, fake online deals on flowers, jewelry, or gift packages collect payment without delivering products, increasing complaints and chargebacks for companies promoting seasonal offers.

To reduce risk, businesses should combine employee training, vendor and digital contact verification, and secure payment practices. Multi-factor authentication for email, banking, and customer platforms adds another layer of protection, while avoiding irreversible payment options like wire transfers or gift cards can prevent direct losses.

Clear customer communication reinforces these safeguards. Sharing scam awareness tips through newsletters, websites, or social media helps prevent fraudulent offers that misuse a company’s branding and strengthens trust. Businesses that remain vigilant during high-risk periods like Valentine’s Day are better positioned to limit both financial and reputational damage.

Experts say preparation and vigilance are essential, particularly during high-risk periods like Valentine’s Day. Businesses can limit financial losses and protect their reputations by training employees, securing technology, and communicating proactively.